Win at All Costs: Inside Nike Running and Its Culture of Deception – An Explosive Corporate Exposé of Alberto Salazar and Olympic Doping

"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of EndureGame of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project.In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.How did one of the most powerful brands in the world foster a culture of cheating, and what was the human cost?A Win-At-All-Costs Culture: Go behind the scenes of Nike’s secretive running program, where legendary coach Alberto Salazar pushed the ethical and legal boundaries of sport to create champions.Performance-Enhancing Drugs: Uncover the truth behind the rumors, from illicit testosterone use and questionable prescriptions to the abuse of therapeutic use exemptions (TUEs).Whistleblowers Under Fire: Follow the courageous journey of insiders like Steve Magness and Olympians Adam and Kara Goucher, who risked their careers to break the code of silence.True Crime Sports Exposé: Based on a secret 4.7-megabyte USADA report and years of reporting, this is the definitive account of one of the biggest scandals in modern running. Read more